Hey, you’re definitely not the only one thinking about it this early 😂 I’ve been on Posh since 2017 and I’ve tried a different Black Friday/Cyber Monday strategy almost every year. Some worked, some were… meh.

Here’s what’s worked best for me with similar price points/brands:

**1) Don’t chase “50% OFF!!” just because everyone else does**
I used to run huge % off and honestly it killed my profit for not *that* much extra volume. What converted better for me:
- 20–30% off bundles (2+ or 3+ items)
- Plus a flat shipping discount or free shipping on 3+ (when I could swing it)
People on Posh love “a deal,” but they don’t always do the math… they just want to feel like they’re getting a special offer.

**2) One theme for the whole weekend, then small “daily twists”**
I’d be careful about totally different deals each day; it confuses buyers and you end up repeating yourself. What worked for me:
- All weekend: “Buy 2+, get 25–30% off bundles”
- Black Friday: extra discount on older inventory / specific section
- Small Biz Saturday: shout out that you’re a small seller + maybe free gift w/ purchase (cheap scrunchie, sample, etc.)
- Cyber Monday: extra % off NWT/giftable items

**3) Tease early but not too early**
I usually:
- Start *hinting* 7–10 days before (closet banner, listing cover, one closet-wide share note)
- Drop the full details 3–4 days before and again the night before
- Send a short, clear offer-to-likers message the morning of

**4) Prep now to move old stuff**
You might want to: refresh photos, update titles/SEO, and pre-mark what’s going into your “doorbuster” section (old inventory with the deepest discount). That way you’re not panicking mid-weekend.

If you’re cautious with margins and push bundles, you can absolutely move a lot without wrecking your profit. Hope this helps!

Hey, long-time Posh seller here (BF/CM is where I’ve burned the most margin over the years, lol).

If you care about profit, I’d plan this backwards from your costs, not from what “looks” like a big sale:

- **Skip blanket 40–50% off.** My rule now: I only discount heavily on inventory I’ve already mentally written down (older than 9–12 months, seasonal, or bad buys). For newer/strong sellers, I cap at ~20–25% + shipping discounts.
- **Do a tiered bundle system instead of nuking prices:** e.g.:
- 2 items = 15% off
- 3+ items = 25% off
This moves volume, keeps your average order value higher, and protects margin on single-item sales.
- **One longer promo vs daily deals:** Multiple different daily deals look cute but are a pain to manage and easy to mess up. What’s worked for me: one clear theme for the whole weekend (Thurs night–Mon) + *small* daily “bonus” (e.g. Saturday: extra shipping discount on bundles, Monday: $10–$15 clearance section).
- **Teasing the sale:** I start **light** 7–10 days out:
- Add “BF/CM deals coming” to my closet banner + about section
- Make a “Holiday Deals” or “Giftable” section and start moving target items into it
- Send 1–2 private bundle messages to repeat likers saying you’ll have your “best bundle pricing of the year” that weekend.
No need to spam; you just want people saving/liking now so you can send offers fast during the sale.

One extra cost tip: track your **average discount** over the whole weekend. If your typical discount is 15% the rest of the year, don’t jump to 40% across the board. Aim for something like: clear-out items at 40–50%, core items at 15–25%, and let bundles do the heavy lifting.

FWIW, once I stopped trying to “match” big corporate BF sales and focused on margin + bundles, my total profit for the weekend went up even though my total number of sales didn’t explode. It was just healthier revenue.

Hope that helps you plan without wrecking your numbers. Happy to brainstorm specific bundle ideas around your Zara/Nike/Aerie stuff if you want to share what you’re sitting on.

Hey, long-time Posh seller here (BF/CM is where I’ve burned the most margin over the years, lol).

If you care about profit, I’d plan this backwards from your costs, not from what “looks” like a big sale:

- **Skip blanket 40–50% off.** My rule now: I only discount heavily on inventory I’ve already mentally written down (older than 9–12 months, seasonal, or bad buys). For newer/strong sellers, I cap at ~20–25% + shipping discounts.
- **Do a tiered bundle system instead of nuking prices:** e.g.:
- 2 items = 15% off
- 3+ items = 25% off
This moves volume, keeps your average order value higher, and protects margin on single-item sales.
- **One longer promo vs daily deals:** Multiple different daily deals look cute but are a pain to manage and easy to mess up. What’s worked for me: one clear theme for the whole weekend (Thurs night–Mon) + *small* daily “bonus” (e.g. Saturday: extra shipping discount on bundles, Monday: $10–$15 clearance section).
- **Teasing the sale:** I start **light** 7–10 days out:
- Add “BF/CM deals coming” to my closet banner + about section
- Make a “Holiday Deals” or “Giftable” section and start moving target items into it
- Send 1–2 private bundle messages to repeat likers saying you’ll have your “best bundle pricing of the year” that weekend.
No need to spam; you just want people saving/liking now so you can send offers fast during the sale.

One extra cost tip: track your **average discount** over the whole weekend. If your typical discount is 15% the rest of the year, don’t jump to 40% across the board. Aim for something like: clear-out items at 40–50%, core items at 15–25%, and let bundles do the heavy lifting.

FWIW, once I stopped trying to “match” big corporate BF sales and focused on margin + bundles, my total profit for the weekend went up even though my total number of sales didn’t explode. It was just healthier revenue.

Hope that helps you plan without wrecking your numbers. Happy to brainstorm specific bundle ideas around your Zara/Nike/Aerie stuff if you want to share what you’re sitting on.

Hey, I’m already planning too 😂 From a more “numbers” angle, I’d structure it like this:

- **Discount expectations:** I wouldn’t jump to 40–50% off across the board. What’s worked best for me is **tiered bundle discounts** based on COGS: e.g. 15% off 2 items, 25% off 3+, but only on older/low-cost inventory. You protect margin on newer/NWT pieces by keeping them at smaller % off (10–15%) or only discounting in bundles.

- **Weekend vs daily deals:** I think one clear **umbrella promo all weekend** + small “techy” tweaks each day works better than totally different events (less confusing, easier to manage). Example:
- All weekend: “BF/CM sale – 20–30% off bundles, extra deals in likes!”
- Black Friday: send **private offers to likers** with shipping discount.
- Small Biz Saturday: bonus on **higher AOV bundles** (extra % off 3+ items).
- Cyber Monday: quick **48–72 hour price drops** on slow movers, then use Posh’s **Offer/Price Drop** tools to trigger notifications.

- **Timing / teasing:**
- 1–2 weeks before: start **organizing inventory into sale sections** (e.g. “Giftable,” “$20 & under,” “BF Deals”) so you can adjust prices fast.
- 5–7 days before: add a **sale banner in your description** + one closet-wide share with a clear graphic/cover shot.
- 48–72 hours before: send a **single mass comment** on bundles or previous buyers’ likes teasing the sale start time. Not earlier or people forget.

Little technical trick I use: I export my inventory list (or just track in a spreadsheet), mark what I’m willing to discount heavily, and pre-calc **min acceptable price** per item. Then during the chaos you’re not guessing – you already know “don’t go below $18 on Nike leggings, $25 on NWT sets,” etc.

That way you can look like you’re running an aggressive sale without actually killing your profit. Works well for me, and I’m pretty happy with the results vs effort.

Hope this helps!

Hey, planning early is smart, but I’d come at BF/CM with a safety-first mindset, especially if you’re gonna ramp up volume.

Background: When I first went “all in” on Posh for BF/CM, I focused only on discounts and hype. The year I finally made the most money was actually the year I obsessed over *risk control* instead: scams, returns, shipping mistakes, and price cuts that nuked my margins.

Why it matters: Huge promo weekends amplify *every* problem:
- More lowballers + scammy behavior (switcheroos, INR claims)
- More shipping rush = more packing errors
- Deep discounts that are hard to walk back if you mis-price

What I’d actually do for 2025:

1. **Set safe discount rules first**
- Decide a hard floor per item (e.g. “I never go below $15 on Nike leggings I paid $6 for”).
- Create 3 tiers: old/stale, regular, premium. Only the stale tier gets aggressive discounts. That keeps you from panicking and slashing everything 50% day-of.

2. **Bundle safety > max discount**
- Instead of 50% off singles, do: “Extra 20% off 3+ items” or “$XX off $YY bundle.”
- That raises your average order value and spreads the discount, which protects your per-item profit if someone later opens a case or returns one item.

3. **Inventory + listing audit *before* you tease anything**
- Double-check descriptions, flaws, sizes, measurements on anything you plan to push hard.
- BF/CM buyers are harsher and more likely to claim “item not as described” if they feel they rushed the purchase.
- I always re-shoot or re-measure my top 30–50 pieces in October. Boring, but it’s saved me on cases.

4. **Protect yourself from problem buyers**
- Don’t relax your standards just because it’s a sale. If someone has bad feedback or is being weird in comments, I personally don’t accept big bundles from them on BF/CM. Risk isn’t worth it.
- Avoid custom off-app deals or holding items forever that weekend. More moving parts = more chances for “miscommunication” later.

5. **Shipping safety plan**
- Cap what you’re realistically able to pack and ship *same or next day* without mistakes. A single mis-shipped bundle can erase the profit from 5–10 clean sales.
- I pre-make poly mailer stacks: labels on one side, item IDs on Post-its. Simple system, but when orders spike you’re less likely to mix up sizes/colors.

6. **Promo structure that reduces chaos**
If you want themes, I’d do this (safety version):
- **Black Friday:** Focus on bundles only (less shipping overhead, fewer tracking numbers, more margin per order).
- **Small Business Saturday:** Slightly better bundle deal for repeat buyers / likers (message them directly, but keep it simple).
- **Cyber Monday:** Controlled price drops on a *curated* selection (maybe 20–40 SKUs max) so you’re not juggling hundreds of changed prices afterward.

7. **Teasing the sale without boxing yourself in**
- Start soft teasing 1–2 weeks ahead: “BF/CM deals coming on bundles + select items.” Don’t promise exact %s publicly until you’ve tested your math.
- Use likes strategically: the week before, send private offers to warm up engagement, but not your best BF/CM discount yet. That way, you’ve got data on which items people actually want, and you’re not locked into unsafe discounts.

FWIW, in my experience, mid-range brands like Zara/H&M/Aerie don’t *need* 50% off to move on Posh if the listing is solid and you angle value right (e.g. outfit bundles, matching sets, giftable NWT lots). What they do need is you not losing money because you panicked into “everything must go” mode.

So yeah: design your BF/CM plan like a risk management plan first, marketing event second. You’ll thank yourself when the dust settles.

Hope this helps! Happy to break down a sample discount structure by item cost if you want to go super nerdy on it.

Hey, I totally get planning early – I did a mini “experiment” last BF/CM where I tracked how different brands reacted to discounts.

For me, Nike and other big sports brands behaved more like **“search brands”** – buyers were clearly price‑comparing with retail and other resellers. Those only really moved when I did **bigger, clear % discounts** or super competitive bundle pricing (like 30–40% off vs my normal list). Zara/H&M/Aerie acted more like **impulse / mall brands** – they sold fine with **smaller discounts + good photos + keywords**. Buyers there felt more like they just wanted a cute piece, not the absolute lowest price.

So for your mix, I’d suggest:
- Go **deeper on Nike/athleisure** (or anything still close to retail) because shoppers probably check multiple closets.
- Use **moderate discounts + bundle deals** on Zara/H&M/Aerie and make the value obvious ("3 for $60", etc.) instead of slashing everything.
- NWT giftable sets: I’d be careful here – I price‑checked against retail and Amazon last year. If you’re already under retail, a **small promo (10–20% or freebie add‑on)** was enough to convert, especially with gift-y titles like “Gift Ready / Stocking Stuffer”.

Lesson learned for me: BF/CM on Posh isn’t one sale, it’s **different micro‑strategies by brand type**. Before 2025, you might want to pull a quick spreadsheet or at least scroll your sales and note: which brands only move when you drop hard, and which sell with mild discounts. Build your BF/CM plan around *that* instead of a flat % across the board.

Hope this helps!