Saw this and had to jump in. Been buying from Ashford for years and honestly, you gotta be careful with the hype around their BF sales. In my experience, the biggest trap is the final sale tag. Once grabbed a piece that looked amazing on the site but the dial color was way off in person... since it was a clearance doorbuster, I was stuck with it. No returns, no exchanges. Ngl it was a huge bummer. Pricing fluctuates so much that sometimes the random weekly coupons end up being better than the actual Black Friday madness. I always track the prices for a few weeks before. Dont just assume the holiday price is the lowest it's ever been. Also, double check the warranty info. Ashford is gray market, so you're relying on their in-house service rather than the manufacturer. It's usually fine, but definitely something to keep in mind if youre dropping serious cash. Just keep your head on straight and dont let the timers rush you into a bad purchase.

You can just take a look at their coupon pages, there are a lot of great deals and sales right now.

Like someone mentioned, that final sale tag is a massive red flag. I had a similar situation where I got really caught up in the technical specs of a piece—it had an ETA movement I really wanted for the reliability and a high beat rate. I figured even if the aesthetic was off, the internals were solid. Huge mistake though. The one I got was clearly sitting in a warehouse for way too long because the oils had dried up and it was running nearly 30 seconds fast a day. Because it was a BF clearance deal, I couldnt return it. I ended up spending a bunch of money at a local shop just to get it serviced. Now I always make sure to check if the warranty is through the brand or just Ashford before I buy. You might want to consider the cost of a potential service into your budget if youre going for the older stock they usually dump during these sales. Just some food for thought because those deep discounts sometimes hide a lot of technical headaches... tbh its better to be safe than stuck with a lemon.

Check their official site, Black Friday is live now.