> What kind of discounts have you seen in previous years? tbh I have been shopping with them for years and their Black Friday has been getting worse lately. Regarding what #1 said about the deal page, I checked it last year and it was a total letdown. Everything good was basically picked over before I could even log in. I remember staying up super late just to find out the sets I wanted were barely discounted or my size vanished in like two minutes... it was just a mess and honestly not as good as expected. Quick reply while I have a sec, but before I give you my full list of alternatives, what kind of style are you actually looking for? Like are you into the super strappy look or something more classic? If you want a better experience, honestly just go with Honey Birdette. You cant go wrong with their stuff during the holidays and the quality feels a lot more substantial than what I have been getting from Bluebella recently.

^ This. Also, I've found that checking the size guide for every specific piece is the most reliable way to ensure you're happy with the fit. I'm usually very satisfied with my orders, but some of the more intricate collections can be less forgiving than standard sets. Quick tips for a smooth sale experience:

• Create an account and save your shipping info ahead of time so you dont lose items while checking out.
• Focus on the core collections if you want more predictable sizing. I've had no complaints with the Bluebella Marseille Embroidered Underwired Bra or the matching briefs. The quality is consistent and the embroidery is finished quite well. It works well if you want something sturdy but still aesthetic.

Basically Bluebella usually does a tiered discount thing where the more you spend the more you save but the real deals are in the outlet section. If you wait until the actual Friday everything is gone so get on their email list for the early access code. Its usually sent out a day or two before. I always go for the Bluebella Wren Bra and Brief Set or the more strappy designs because they are iconic for the brand and usually have the biggest stock levels. If you find the prices still too high even with the sale definitely look at Playful Promises Felicity Hayward Collection. They do similar edgy designs but the quality-to-price ratio on sale is sometimes better than Bluebella. Ngl I have found that buying the Bluebella Nova Wired Bra during Black Friday is the only way it feels worth the full retail price. Just make sure you know your size in their mesh because it has zero stretch and you cant always return sale items depending on the specific promo terms. Check the return policy before you click buy because some of their deepest discounts are final sale. Since their sizing can be a bit inconsistent between styles it can be a gamble... still worth it if you get a set for like 15 or 20 bucks though.

Check their Black Friday deal page: https://fave.co/4fvH06Y