Last year I managed to get 25% off sitewide during their Black Friday sale. It started on actual Black Friday and ran through Cyber Monday. The best pieces sold out pretty quickly though, especially the popular prints and knitwear. My advice is to add everything to your wishlist now and check back the day before in case they do early access!

Check their official sale page here. https://fave.co/4o1VXlf

Just saw this thread and unfortunately, my experience with their sales has been pretty disappointing from a technical standpoint. Site stability is a total mess during peak traffic and their inventory management system isnt as good as expected. Honestly, the 25 percent discount looks okay on paper but the technical execution is lacking when you get kicked out of the queue mid-payment. If you want to actually track the data, I suggest using the Karma Shopping Browser Extension or checking the history on Lyst App to make sure they havent bumped prices right before the sale starts. I have switched to brands with better backend reliability like Ganni Seersucker Check Midi Dress or Sezane Chlo Shirt during BF because they actually handle the volume. If you really want Damson, definitely use the newsletter early access but be prepared for the database sync to lag. It's frustrating when you think you've secured a piece and it disappears at the final click.

Coming back to this thread, totally agree with hnopxdgzqp that the site is a total mess when the sale drops, but honestly the pieces are so good I dont mind the wait. Been buying from them for years and I am always satisfied with the quality compared to other fast fashion brands. Couple quick tips to save you some stress:

• Fill your cart the night before even if it empties, usually the browser cookies remember your picks.
• Use a dedicated checkout app to bypass some of the site lag if you can. If you get fed up with the site crashing, maybe check out the Stine Goya Jasmine Dress or something like the Kitri Studio Margot Dress. They usually have smoother sale launches and the same bold energy as Damson Madder. Ngl the 25 percent off is basically the best you will get for this tier of brand so its worth the fight.

I'm waiting for this too! From what I remember, they do around 20-30% off, but they exclude certain new arrivals sometimes. The floral dresses and linen pieces are always the first to go. Set an alarm because last year the site crashed for like 30 minutes from the traffic, and by the time it was back up, half the good stuff was gone in my size!