Saved for later, ty!

Well, last year I held off like you and honestly I was happy I waited – Boux did around 25–30% off a lot of full‑price stuff, not just clearance, and the best deals for me were Friday itself (sizes went fast) but Cyber Monday felt pretty similar, just fewer colours/sizes left. If you’re after basics and PJs, IMO it’s worth waiting, but maybe grab absolute essentials now and save the bigger “refresh” for Black Friday weekend.

Well, I actually held off for Boux’s Black Friday the last *two* years and, tbh, it wasn’t as amazing as I’d hyped it up to be.

Both years I tracked prices from early November (sad, I know 😂). What I noticed:

- **Discount style:** It was mostly “up to 50% off” but the 40–50% stuff was very specific lines / older colours. Core bras and popular PJ sets were more like 20–25%, sometimes 30% max.
- **Sitewide vs selective:** I’ve rarely seen a *true* flat 30–50% sitewide. It’s usually a tiered thing: some full‑price at 20–25%, a promo category at 30–40%, and then clearance with the biggest %.
- **BF vs Cyber Monday:** From what I saw, the offers were basically the same all weekend. Sometimes they added a **“extra 10% off sale”** code on Cyber Monday, but sizes were already wrecked by then.

Lesson learned for me: if you need specific sizes/colours in core styles, waiting can backfire. I’d buy essentials now if you see 20–25% and maybe save your BF waiting game for PJs / fashion colours that can go into the higher discount brackets.

Hope this helps!

Hey, from a market-y / comparison angle, I’d say: don’t assume Boux will be the *best* BF/CM value, even if their % off looks decent.

Rough pattern the last few years (watching UK lingerie as a category):
- **Boux Avenue** – usually 20–30% off a lot of full-price, sometimes deeper on specific lines or multi-buy on knickers/PJs. Good if you like their fits/styles, but the actual cash saving per bra often isn’t wildly better than their mid‑season promos.
- **Ann Summers / Pour Moi** – often push harder BF discounts (30–50% but often on selected styles). Great for headline % but more “promo product” heavy, so you need to filter.
- **Bravissimo / Figleaves-era equivalents** – tend to be more conservative (15–25% sitewide or tiered spend‑more‑save‑more), but on higher RRP items. If you’re in awkward sizes, the savings per item can beat Boux even with a lower %.
- **High street crossovers (M&S, Next, ASOS)** – they’ll usually run 20–30% across lingerie/PJs at some point in that window, and you sometimes get better fabric quality for the same or less than Boux’s BF pricing.

From a pure value perspective, what I’d do:
- **Make a short list** of the exact Boux items you want + their full prices.
- **Check equivalents** at 1–2 competitors in your size (M&S, Bravissimo, Pour Moi, even H&M for PJs) and note price per wear in your head: Boux lacey bra you’ll baby vs. a plainer everyday bra you’ll wear 3x more.
- **Compare expected discounts**: Boux at say 25% off vs a competitor at 20% off on a higher‑quality bra might end up the same or cheaper over time.

In terms of timing, Boux tends to align with the general market: early access / email list codes a few days before BF, main push on Black Friday itself, then either the *same* or slightly tweaked offer on Cyber Monday (sometimes extra on loungewear or a ‘last chance’ flash). Most brands now treat it as one long promo rather than two totally different sales.

If you’re not brand‑loyal, I’d **wait**, but keep an eye on 2–3 other retailers in parallel and buy where the cost‑per‑wear + discount combo is best, not just who shouts “30% OFF!!!” the loudest.

Hope that helps you decide whether to hold off or just grab something now!

Hey,

I’m kind of the “DIY” person with Boux (and bras in general) – I try to squeeze every bit of value out of things myself rather than relying on one big sale or fancy promos.

A few years back I did what you’re doing now: paused buying anything in October, waited for Boux’s Black Friday, and… the discount was decent, but what actually saved me the most money wasn’t the % off. It was what I did *around* the sale.

Here’s what’s worked best for me over the years:

**1. DIY your sizing and fit *before* BF/CM**
I think this is the big one. If you wait for a huge sitewide discount but you’re not 90% sure of your Boux size/style, you can end up with a pile of “meh” bras you don’t reach for. I always:
- Re-measure myself at home (tape measure + online calculator + checking how my current bras sit).
- Check Boux’s size guide and reviews for the exact style I want (some of their balconettes run tight, for example).

That way, when/if they do 25–40% off, I’m confident to order fewer pieces I’ll *actually wear*, instead of random experimenting.

**2. Build your own “mini sale” stack**
From what I know, Boux usually does:
- A general % off (varies by year, often not 50% sitewide, more like 20–30%+ on lots of items).
- Then extra bits like: email sign‑up codes (sometimes can’t stack, but worth checking), loyalty points, or free delivery thresholds.

DIY approach:
- Make a wish list now with *must haves* vs *nice to haves*.
- Sign up for newsletter / app early so any early‑access or codes hit your inbox.
- Check if they’re doing any 3-for-X or bra + brief bundles you can combine with BF discount – those basically become your “homemade” mega deal.

**3. Don’t ignore their own ‘self‑service’ alternatives to BF**
In my experience, Boux sometimes runs mid‑season promos, student discounts, or birthday codes that are *close* to BF levels. So if you desperately need a new everyday bra, I’d personally use one of those rather than suffer for weeks hoping for a unicorn 50% off sitewide.

**So is it worth waiting?**
- If your current stuff is wearable: I’d wait and prep – figure out your sizes/styles, sign up for emails, build your basket in advance.
- If your bras are actually painful / wrecked: I’d grab at least one good everyday bra now (maybe with another promo) and then use BF/CM for backups and PJs.

Lesson learned for me: the people who “win” Black Friday with Boux aren’t the ones who chase the biggest %; it’s the ones who do the boring DIY prep – fit, wish list, and stacking the right bits – so even an average 25–30% off turns into a really solid haul.

Hope this helps! Feel free to shout if you want ideas on DIY fitting before you commit to a BF order.

Hey,

I’m super boring and budget‑obsessed about this stuff, so here’s how I’d look at it purely from a money/value angle, based on the last few years:

**1. Work out your “break-even” now vs BF/CM.**
– If you *need* bras now and you’re going to end up buying cheap stop-gaps + then Boux later, you’re basically double‑spending. Not worth waiting.
– If you can comfortably wait 3–4 weeks with what you’ve got, then yeah, it’s usually worth holding off.

**2. Typical discount pattern (from my screenshots/notes):**
– Boux tends to hover around 20–30% off full price, sometimes with a few 40–50% “headline” lines that sell out stupidly fast.
– Extra good stuff (like matching sets in popular sizes) goes early BF weekend, not on Cyber Monday. Cyber Monday is often just “last chance” or a spin on the same discount.

**3. Don’t just look at % off – check cost per wear.**
If you’ve got a Boux bra style that fits you really well already, 20–25% off a reliable favorite is better value than 40% off something random you’ll barely wear. Same with PJs: I only buy their thicker winter sets on sale because I know I’ll hammer them for months.

**4. Practical strategy I use:**
– Make a wishlist now (exact styles/colours/sizes).
– During BF preview emails, check if *those* items are included. If yes and it’s 25–30% off, I buy on Black Friday, not wait for Cyber Monday.
– If it’s only 20% off and you’re not desperate, you can gamble and watch over the weekend, but sizes do go.

**5. Watch for stackable codes.**
Sometimes there’s: % off + free delivery + student/Blue Light/etc. If you can stack those, a 25% promo can effectively feel more like ~30% off.

TL;DR: If your bras are dying, don’t torture yourself for an extra 5–10%. If they’re fine, I’d wait, but go in with a clear list and buy early in the BF window rather than hanging on for Cyber Monday.

Hope this helps!

Hey, safety‑nerd here 🙋‍♀️ who watches BF/CM more for *reliability* than the actual % off.

If you’re gonna wait for Boux, my tip is: **don’t just watch the discount, watch how safe it is to buy that weekend**:

1. **Account + payment safety** – Black Friday is prime time for scammy look‑alike sites and fake Boux ads. I’d *only* go via their official site/app or newsletter links, and pay with something that has strong buyer protection (credit card or PayPal, not random BNPL pop‑ups).

2. **Delivery reliability** – Past two years, my standard‑delivery Boux BF orders took longer than normal (warehouse overload). If you actually *need* bras/PJs soon, maybe grab essentials now and save the “nice to have” sets for BF. Don’t rely on BF if you need them for a specific date.

3. **Returns & fit risk** – Check their BF **return window** before you buy. Some brands quietly tighten return rules on promo stock. If you’re between sizes, that’s a bigger risk than whether you got 25% vs 30% off.

So yeah, I’d say: wait *only* if you’re flexible on timing, can pay via secure methods, and you’ve double‑checked returns. The % off is nice, but not worth hassle if something goes wrong in the BF chaos.

Hope this helps!