ive been buying under armour for as long as i can remember like literally since they just made those tight moisture wicking shirts that everyone wore under their pads in high school. i usually time my whole years worth of gear purchases for cyber monday because that 40 or 50 percent off sitewide deal used to be a lock every single year but lately ive been getting really nervous about how they are changing things. im in chicago and coaching a youth track team now and i have a strict 2000 dollar budget for the 2026 season to get these kids some decent coldgear since we start practice when it is still freezing outside. i was looking at their recent trends and it feels like they are moving away from the massive public coupons and hiding everything behind the ua rewards app or doing those annoying spend 100 get 20 back things which doesnt help me when im trying to bulk buy hovr sneakers and base layers. if they stop doing the flat discounts i am going to be in huge trouble with the parents and the school board because i promised them we could stretch the budget by waiting for the holiday sales. ive noticed other brands are scaling back their black friday stuff too and im just freaking out that by 2026 the traditional cyber monday blowout will be totally dead or restricted to just the outlet clearance junk that no one wants. does anyone who follows their corporate retail cycle or inventory shifts know if they are planning to keep the big 50 percent off site-wide promos for 2026 or should i start looking at different brands before i commit my whole budget plan to them?
Like someone mentioned, they gotta dump stock. In my experience, you can stretch that $2k by:
> ive been getting really nervous about how they are changing things... im trying to bulk buy hovr sneakers and base layers. I totally get the stress!! Coaching is hard enough without worrying about the bean counters at corporate changing the discount rules. I had to gear up my local youth soccer squad last year and spent hours comparing the thermal specs because Chicago wind is no joke. Even if UA keeps the sale for 2026, you gotta look at the technical side of the gear because some of the newer base layers arent as thick as they used to be. If UA pulls that spend more get a gift card nonsense, you can actually snag better bulk deals on some other amazing options:
Helpful thread 👍
Regarding what #3 said about "Like someone mentioned, they gotta dump stock. In..."
Honestly, I have been doing the same thing for years and UA hasn't let me down yet. Even with the shift toward the rewards app, they usually drop that big sitewide 50 percent code for Cyber Monday because they gotta clear out the warehouses for the spring stock. I am super satisfied with how my gear holds up, especially the Under Armour ColdGear Authentic Mock Neck Top for those brutal mornings when the wind hits. If you are worried about the budget, just make sure you sign up for the rewards early because sometimes they give us early access to the big percentages anyway. I usually grab these every year: