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When does the SSENSE Black Friday 2026 sale officially start?

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I really need to get my hands on this specific pair of Guidi boots before they're gone in my size because they literally never stay in stock once the discounts hit. I'm sitting here with my cart ready and about $900 set aside but the anxiety is killing me lol. I tried doing some digging online and saw a few fashion blogs saying the 2026 sale should start on Monday November 23rd since they usually do the Monday before Thanksgiving thing but then I saw a thread on a different board saying they might move it up even earlier this year to beat the other luxury sites like Mytheresa. It's so confusing because SSENSE never actually announces the date ahead of time they just sort of drop it and send an email like ten minutes later when everything is already half gone. I'm based in Vancouver so the time zone difference usually messes me up too and I don't want to be sleeping when the private sale access or the public one goes live. Does anyone actually know the confirmed date or at least the exact time of day they usually flip the switch? I'm checking my inbox every hour and its driving me crazy... when is this thing actually starting?


3 Answers
11

It starts Nov 23rd at 6 AM PT. Sadly, their site crashed when I tried grabbing Guidi 788Z Back Zip Boots last year. Technical execution was poor so I missed out. Expect lag.


10

Like someone mentioned, that Monday morning start is pretty much tradition at this point. In my experience shopping their sales over the last six or seven years, they almost always flip the switch right around 6 AM your time in Vancouver. It is super stressful tho... I totally get the anxiety. Quick question before I give you my usual strategy: are you dead set on a specific leather finish like the reverse horse, or just any black Guidi in your size? The reason I ask is because the grain really changes how fast they disappear. Over the years, I've tried many different ways to beat the lag and my best tip is to use the SSENSE app instead of a browser. Honestly, the app handles the heavy traffic way better. I managed to snag some Ann Demeulemeester Vitello Leather Combat Boots a couple years back when the main site was completely dead. Also, if you're worried about the $900 budget and the ones you want sell out, you might want to keep an eye on the Rick Owens Creeper Bozo Boots as a solid alternative. They have that same aggressive silhouette but usually stay in stock slightly longer than the more popular Guidi sizes. Just make sure your payment info is already saved in your account so you dont have to fumble with your card when the clock hits 6:00. Good luck!


2

Monday Nov 23rd at 9 AM ET. Unfortunately, it wont let you check out easily because of the lag.

  • Guidi PL2 Front Zip Boots: Fragile zippers.
  • Marsell Zuccolo Grained Leather Derbies: Sturdier construction. Stay alert tho.


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