I'm starting to get really stressed about my gear for the marathon I'm running in Jan 2027 so I need to get my shoes sorted well before that. I've got my eye on a pair of high-end distance runners that are usually like 250 bucks which is way over my $150 budget so I'm banking on those Black Friday deals. I spent all morning googling and I'm honestly more confused than when I started. Some blogs are saying the early sales for 2026 are gonna start as early as October 20th to beat the rush but then I read a thread on another site saying shoe brands like Nike or Brooks usually wait until the actual week of Thanksgiving.
The problem is I live in NYC and shipping here during the holidays is a total nightmare and I'm scared if I wait too long everything will be sold out in my size (I'm a men's 11 which is always gone fast). Plus if I buy too early in October am I missing out on the actual 50% off drops? I really can't afford to mess this up and end up paying full price in December because I missed the window. When do the real early sales actually kick off for footwear? Is it really early Nov or should I be refreshing sites in October...
Unfortunately, actual Black Friday discounts have been disappointing lately... they rarely hit that 40 percent mark on new tech anymore. Before I offer a full strategy, are you dead set on carbon plates or is high-stack foam okay for your marathon? Try these reliable budget options:
TL;DR: Aim for the first week of November to catch member-only sales. In my experience, Nike Alphafly 3 Road Racing Shoes drop early Nov but sell out in minutes. Honestly, Ive found that Saucony Endorphin Pro 4 Carbon-Plate often hits 40 percent off sooner with better size availability. Comparatively, Brooks Hyperion Elite 4 Carbon-Plate usually holds its price until the actual holiday, so check Saucony first for those deep cuts.