Yo, I am absolutely buzzing for the 2026 drops! I remember staying up until 3am last year just to refresh my cart... it was total chaos but I saved like three hundred bucks. If you have $600 ready, you're gonna have a blast building that rotation.

• New Balance: They usually stick to 25% off. I love the New Balance FuelCell SuperComp Elite v4 Racing Shoe for that snappy energy return. Pro: tech is top-tier. Con: they sell out in seconds so be fast.
• Hoka: If that 40% rumor is true for the Hoka Mach 6 Road Running Shoe, jump on it. Pros: insane comfort. Cons: they sometimes wear down faster than NBs. I would honestly split your budget. Grab the NB for race day and use Hoka for your daily grinders... its the best way to maximize that cash!

tbh everyone sleeps on Brooks during black friday because they arent as flashy as the tech-runner hype stuff. last year I picked up two pairs of the Brooks Ghost 16 DNA Loft v3 for under a hundred bucks each and they are absolute workhorses for daily training. they just last forever... even if they look a bit basic. if you want speed tho, keep an eye on Adidas. I managed to grab the Adidas Adizero Adios Pro 3 Energyrods for like $175 because they did a weird stackable coupon thing on their app. definitely sign up for their rewards program now so you get the early access codes... usually the good sizes in the adios pro line vanish by noon on friday. honestly, id skip the big site-wide hype and look for the specific last seasons colorways because thats where the 50% off tags actually hide.

ngl Saucony usually has the best data-backed discounts. The Saucony Endorphin Speed 4 Nylon Plate Road Running Shoe is a beast for long runs cuz of the PWRRUN PB foam. You get that high energy return for way less during BF. Also, the ASICS Novablast 4 FF Blast Plus Eco Road Shoe often hits 40 percent off. The trampoline effect from that geometry is legit for saving your legs... definitely worth a look.